My Philosophy
Peak performance is about tapping into the infinite potential that exists inside of you. This is a unique journey for every person. There is no one-size-fits-all process because you have specific skills, capabilities, life experiences, and tendencies that are ultimately your superpower just waiting to be unleashed. That is why everything I do is centered around helping people come back to the knowledge that exists inside of them. Nobody knows what's best for you better than you do. You have an innate knowing that is embedded in your DNA. An effective teacher is not someone who merely gives you answers, rather it is someone who helps you to strengthen the muscles of self-trust, discernment, and inner wisdom.
Embodying peak performance relies on understanding your bio-individuality and bringing a deep level of awareness to the following core tenants which I implement in the "The Marathon Mindset".
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Belief - You must believe that change is possible. You must believe in yourself. You must believe in the process. This is the foundation of your transformation.
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Awareness - Awareness is your greatest superpower. Before you can change anything you must become hyper-aware in all aspects of your life. Your decisions, triggers, emotions, reactions, nutrition, relationships, and the list goes on...
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Discipline - To master your life you must master yourself. Discipline is not a punishment, rather it is the highest form of self-love. It is forgoing the immediate pleasures for long-term gains and wins.
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Balanced Routine - We are creatures of habit, it is how our brain is wired. Our habits either propel us toward our future or hold us to our past. When we can take control of our routines we begin to shape our destiny more deeply.
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Deep "Why" - To maintain an unstoppable resilience to never give up we must connect our mission to our why. Why do you want to do what you're going to do? When the why is big enough then the how will always present itself.
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Radical Accountability - To achieve the highest levels you must take full ownership of every action, response, and situation in life. A victim mindset will only keep you spinning your tires, accountability will set you free.
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Intentional Nutrition - What you consume plays a massive role in how you can show up in the world. With so much misinformation around nutrition and health being spread, it is imperative to understand how the food you are consuming affects all areas of your life and body.
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Inner Circle - Whom you surround yourself with is a crucial component of your process. Your peers can either be a weight holding you back or a launchpad elevating you forward. This is a process to be done with discernment, not judgment, taking an honest look for the people who help you grow and become the best version of yourself.
When you can bring a daily conscious effort of these core tenets into your life then there is no limit to what you can achieve. You can fully integrate all of these concepts by Implementing the latest information we have regarding habit-forming and human behavior through the fields of neuroscience, neuro-linguistic programming, internal family systems, biology, and psychology. It is truly a cheat code for life! You can optimize your body's natural processes to more effectively work for you, through natural practices and remedies that are continually being backed by the most recent science and research.
To be most effective, this journey must be a holistic approach. I know this is a bit of a buzzword these days but it simply means looking at all aspects of the human experience. It means looking at your environment, your job, your relationships, your nutrition, and your passions to paint a full picture of how they all weave together to ultimately make up your experience of life. When you begin to connect those dots and understand the full scope of these aspects, you then gain full control over your existence. You more deeply understand yourself, the experiences you're having, and the emotions you're feeling. From this level of awareness, you can begin to truly experience the full richness of the human experience and operate from a place of maximum potential.
The Positive Veteran

Joe Walters
USMC Veteran
I’m a coach who truly understands the journey from struggle to strength—because I've walked that path myself. There was a time when life felt unbearable when every day was a battle against overwhelming doubt and unhealthy coping habits. I faced moments when it seemed easier to give in to substances and vices, rather than fighting for a better future.
But through relentless inner work, transformative
experiences, and the support of powerful healing practices, I discovered the strength to rise above those challenges.
My journey taught me that our toughest moments aren’t meant to break us—they’re designed to build us. I learned that every setback is a setup for a breakthrough, a chance to forge the resilient, empowered version of ourselves that we’re meant to become. This revelation sparked a burning desire in me: to share what I’ve learned and guide others through their transformative journeys.
As a coach, I combine hard-earned personal insights with proven strategies to help you overcome confusion, break through plateaus, and unlock your true potential. I know what it feels like to be overwhelmed by conflicting advice and to struggle with self-doubt. That’s why I’ve dedicated countless hours to mastering the art and science of peak performance—merging disciplined training with a holistic approach that nurtures both body and mind.
Every day, I wake up with one goal: to empower others to transform their challenges into stepping stones for success. I’m here to provide the clear guidance, practical resources, and genuine support I wish I had when I was starting.
Together, we’ll build a roadmap that turns setbacks into breakthroughs, so you can achieve not only race-day victories but a life of strength, confidence, and fulfillment.
Your journey to becoming the most empowered version of yourself starts now—and I’m honored to walk that path with you.
Education:
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BS in Business Administration, Montclair State University
Certifications:
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Certified Professional Life Coach, Transformation Academy
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Certified Health & Wellness Coach, CPD Certified
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Certified Personal Trainer - NASM
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Certified Nutrition Coach - NASM